How is the dog training business where you live? Is business good? Is there a bunch of competition? Then maybe you need to zero in on a niche that gives you an advantage over the other trainers in your area.
Let me tell you a little bit more about what I am talking about. Is there something that you are really good at and maybe specialize in? For example aggression, separation anxiety problems or dealing with fearful dogs.
If so then you need to promote and advertise the fact that you are an expert with aggression for example. Now believe me you will not be just limited to working with aggressive dogs even though it will separate you from the other trainers when someone is looking for a trainer that can help them with that type of problem.
Those people that hire you and are pleased with what you were able to do will be happy to recommend you to their other dog owner friends for obedience training.
So start advertising this specialty on your website, your business cards and flyers. You may even want to send out a letter to all the vets in your area telling them that you specialize in dog aggression problems and would be honored if they would tell any of their clients with that type of problem about you. When you send out that letter be sure and enclose 5-6 of your cards so it makes it easy for the vet to refer you.
This is such a simple tactic that can bring in huge rewards to you in the way of a bunch of new dog training clients. Give it a try and then please let me know how it worked for you.
If you want to create some new revenue streams by offering different types of training then take a look at the training programs we offer at K9-University.com and give us a call so we can help you get started.
Until next time,
About the Author: Wayne Booth is owner of Canine Behavior Specialists in Nashville, TN. Wayne has also been teaching people how to become Professional Dog Trainers since 1990 and he is the Training Director of Canine Behavior Specialists Network.