Using the Internet to grow your dog training business is a great way to build value and customers at very low cost, and become an “expert” along the way.
Three simple ideas I like a lot are the website, the newsletter, and the blog.
A website is a much needed item for any business today. Years ago we used the printed brochure to tell people about our business. They would call, we would give them some information and then they would ask if we would send them a brochure. Today our brochure is our website. We can change it as often as we like adding new information, changing prices and offering new services. The website is much cheaper than the brochure because we don’t have to keep printing new brochures every time we want to make a change.
The benefit of a free e-newsletter is it allows you to reach out to your audience without waiting for them to come to you. Effective newsletters are usually very short and have valuable current events information in them. People are so stressed for time that anything over a page in length, unless it is very specific to the reader’s interest, is too long. I think a two-paragraph newsletter every week is much better than a two-page newsletter once a month. Frequency is a winner, and giving people a way to link back to your site or phone number every week is a great strategy.
A blog allows you to go deeper, more personal, and to cover more subjects that your reader wants. The best part about a blog is the comments that your readers give – these will strengthen your core message and you learn faster what your reader/customer wants. You can always plug your blog in your newsletter and on your website. Linking to other blogs is also a great way to build traffic and value.
When you do a healthy combination of website, newsletter, and a blog, you will often end up with enough content to create a product you can sell, and even better a prospect list (your readers and listeners) who will buy it!
We will talk about how to create a prospect list in another article.
If you need a website, blog or an e-newsletter check out DogSiteDesigns.com . Great websites built by Dog Trainers. Mention that I sent you and get 6 months hosting FREE!
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